USA: Produce is moving in spite of heat wave

Harvests of local growing area vegetables are starting to add volume to the general market. However, the continued excessive temperatures in many fields are placing pressure on sensitive vegetables such as lettuce, spinach, eggplant and corn. Also, some water restrictions in California could hamper selected crops from the heat impact. Make sure you check with your suppliers on specific item availability before committing to ad programs. California broccoli demand is currently fairly light with a lower market as a result of the startup harvest in Maine and Quebec. The broccoli market out of Mexico is slightly lower as well. California cauliflower demand is also fairly light on a steady market. There is a transition on cucumbers from south Georgia to North Carolina and Michigan causing some temporary sparse markets. The sweet corn deal is just about wrapped up in Georgia. New fields are opening up to local area volume. California sweet corn is in very light supply on good demand ...