The article highlights the success of the Productive Reconversion Program in Aguascalientes, Mexico, which has encouraged farmers to convert part of their land to walnut cultivation, covering 90 hectares so far. This initiative has received support from the government, resulting in an investment of 2 million pesos and the participation of 22 farmers. The program has proven to be profitable and adaptable to the region's climatic conditions, with potential for good market demand. The secretary of Rural Development and Agribusiness, Miguel Muñoz de la Tower, has expressed interest in continuing to support this venture.