Argentina: Producing differentiated quality meat, the future of the sector

With the objective of covering the needs of the consumer in a specific way, the concept of segmentation livestock arises. Thus, Argentina stands out for its potential to produce bovine meat of differential quality with traceability and environmental guarantees that responds to the demands of international markets. From INTA they assure that it is an opportunity for the country and accompany the livestock sector in planning from the field with this commercial approach. "Argentina should aim to have a segment livestock and position itself with cuts of meat with quality and differentiated value that can be between 20 and 30% more," said Martin Giletta -specialist in agribusiness and food, and head of the Department of Economy and Statistics of the INTA Manfredi, Córdoba–. In this sense, he did not hesitate to affirm that "our country has the potential to take advantage of the value capture window that the market opened and thus supply this international demand." According to the ...