Migros, a retail company, has initiated a project called 'Local Sesame, Local Production' in collaboration with Pol's to boost Turkey's indigenous sesame production. The project aims to create a sustainable supply chain for sesame products by supporting local production and offering products like tahini and halva made from local sesame in Migros stores. The project started with planting sesame across 390 decares in the Adana Çukurova region, 90% of which was farmed by women. The farmers received agricultural training and technical support, and the harvest was successfully distributed to Pol's factory for processing. The company plans to increase production areas, involve more farmers, and enhance efficiency.