Production of chickpeas and domestic hummus has increased in Ukraine

The hummus market in Ukraine is developing under the influence of the growing popularity of Middle Eastern cuisine and the spread of ideas of healthy eating and vegetarianism in society. Ukrainian farmers have also increased the area of chickpea crops. This was reported by pro-consulting analysts, writes agronews.ua. “Humus consumption in Ukraine has increased significantly in recent years, but market capacity will continue to grow as public awareness of the product increases and the geography of its sales expands. This is facilitated by various events, such as street food festivals held in regions of the country, ”analysts said. Currently, vegetarians and vegans regularly buy hummus, and other categories of consumers buy this dish from time to time as an exotic delicacy. Women are more interested in fashion trends in healthy eating. Monitoring of the hummus market in Ukraine shows the predominance of domestic products, which is due to the development of chickpea cultivation, ...