Brazil's main wholesale markets have seen a monthly decrease in the prices of most vegetables and fruits for the fifth consecutive month, according to the 8th Bulletin of the Brazilian Program for the Modernization of the Fruit and Vegetable Market (Prohort) by the National Supply Company (Conab). The price drop is attributed to increased supply and fragmented production. Notably, the volume of tomatoes and carrots available rose by 13% and 8.9% respectively in July, leading to significant price reductions. While many fruits and vegetables experienced price decreases, the demand for oranges increased, driving up their weighted average price by 6.91%. Despite a decrease in the total volume of fruit exported in the first half of 2024, revenue grew by 3.73% year-over-year, largely due to higher prices for some exports. The Prohort app is available for download to provide more information on fruit and vegetable sales in the wholesale sector.