Vietnam: The promotion of dragon fruit exports to the Indian market

The Ministry of Industry and Trade and the Vietnam Trade Office in India have been working to introduce Vietnamese dragon fruits to the Indian market and have seen increasing export volumes. However, the ministry believes that more opportunities can be exploited due to challenges such as geographical distance, limited information on Indian regulations, and sudden policy changes. Despite these challenges, there is potential for growth as India is a large market that also grows dragon fruits. Binh Thuan province, a major exporter, has faced difficulties due to COVID-19 supply chain disruptions. To promote consumption of Vietnamese dragon fruit in India, a long-term and sustainable strategy is recommended, along with investment in promotion and a diverse advertising program. Close coordination between agencies, investment in market study, fair pricing, and strict contract terms are also suggested. A conference was held to discuss the potential of the Indian market for Vietnamese dragon fruit and to connect Vietnamese and Indian businesses.