A public discussion on the development of beekeeping in Ukraine and the challenges it faces in 2021-2022 was held, attended by representatives from the Government, MPs, beekeepers, honey exporters, scientists, and the Ukrainian Association of Business and Trade (UBTA). The discussion focused on regulating relations between beekeepers and farmers, labeling of pesticides and agrochemicals, improving laboratory technical bases to control counterfeit products, and the potential of pollination for increasing yield. It also highlighted the need to build Ukraine's brand as a high-quality honey producer and the importance of education and practical training in pesticide and agrochemical use. The urgent need for comprehensive action in these areas to establish Ukraine as a strong global honey exporter was emphasized.