The Department of Intellectual Property in Thailand is investing in the upgrade of its Geographical Indication (GI) products by enhancing their packaging designs. This initiative aims to increase the marketing value and premium class of these products. Ten GI product operators have been selected to participate in this project, with professional designers invited to create modern and distinctive packaging designs. The department will provide the necessary funding and regulate the production of the packaging to meet Food and Drug Administration standards. This project is expected to boost the competitiveness of Thai GI products, providing greater income for farmers and producers.