Pumpkin consumption increases by 20% in Spain

Published 2024년 7월 8일

Tridge summary

The third edition of the Butternut Conference, organized by Sakata and Love Klabaza, brought together over 100 stakeholders to discuss the potential of national pumpkin consumption. The event highlighted the need for innovation and connection with consumers, given the increase in pumpkin consumption by 20%. Panels focused on cultivation, marketing, and the success of the Love Klabaza brand, which has garnered significant social media following and media coverage. The conference also stressed the importance of introducing new formats and deseasonalizing consumption to attract more consumers. Andy Stalman, a global brand expert, concluded the event by emphasizing the importance of consumers connecting with the brand's story for success.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The availability of national pumpkin on the shelves 365 days a year is the key to increased consumption and new business opportunities. Consumer trends, business opportunities, the need to innovate in new formats and ways to connect with the consumer have been the main topics of the third edition of the Butternut Conference. The event, organized by Sakata and Love Klabaza, the association of butternut squash producers from Spain and Portugal, has brought together more than 100 attendees from all links in the chain, from plant improvement to chefs, including producers, industry and distribution. With a very positive scenario, which estimates the increase in pumpkin consumption at 20%, the objective of the third edition of Butternut Conference has focused on analyzing business opportunities: 'We already have national pumpkin 12 months of the year; Thanks to plant improvement and the professionalization of farmers, we have achieved very good quality. What is the key to having more ...

Source: EComercio Agrario