The average price of pumpkins at the Shuvar wholesale market in Lviv, Ukraine, has increased by 40% compared to last year, reaching UAH 35/kg. This surge is attributed to increased demand for healthy food and favorable weather conditions in key production regions. Both large agricultural enterprises and small farms are contributing to the supply of pumpkins and pumpkin seeds, which are popular for decorative, culinary, and processing purposes. The market demand and supply are further boosted by the growth of farms specializing in niche products like pumpkins and their derivatives.