Italy: Pumpkin sells well, despite the climate

Pumpkin is a seasonal product that year after year has conquered more and more consumers, not only in Italy. Pumpkin is a reference for which Italy occupies eighth place in the world in terms of production. This is no small feat if we consider that the population and production ratio is 9.6 kg of pumpkin in Italy while China, the leading producer country, has about 3 kg of pumpkin per inhabitant. Italy great producer Italy is therefore one of the major producers and the offer is characterized by an important varietal differentiation with different types of pumpkin characterized by the specificity of shape, flavor and texture of the pulp that are very interesting in terms of segmentation of the offer. They range from the Delica pumpkin, the Butternut, the Violina, the Hokkaido, the mini pumpkin, all extremely popular types both on the national market and throughout Europe. In terms of exports, in fact, Italian squash mainly reaches Northern European markets, in particular Germany, ...