Son La province in Vietnam is leveraging 4.0 technology to sell fruit trees and agricultural products, even during the COVID-19 pandemic. The province has dedicated over 4,700 hectares of land for fruit tree export and has conducted trade promotion events to boost demand. Farmers are selling their produce to processors, consumers, exporters, and e-commerce floors. The province is also encouraging the adoption of VietGAP and GlobalGAP standards and electronic traceability to promote local agricultural products. In Huong Khe district, Phuc Trach pomelo is listed on e-commerce floors, and farmers are using digital conversion software to join these platforms. The Postmart e-commerce floor has committed to consuming 500 tons of Phuc Trach pomelo through the postal system of provinces.