How wines of Hungary will drive growth in Asia

Published 2024년 11월 11일

Tridge summary

Hungary is strategically targeting Korea and China as key markets for its wine exports, leveraging the growing interest in premium and unique wine experiences among the expanding middle classes in these countries. Pál Rókusfalvy, the government commissioner for Hungary’s National Wine Marketing Board, emphasizes the importance of education and storytelling in promoting Hungarian wines, which are known for their quality and authenticity. The marketing strategy includes organizing masterclasses, tastings, and exclusive events in major cities, aiming to create brand ambassadors who can authentically represent Hungarian wines. Hungary has been selected as the guest country at the Daejeon International Wine Expo, indicating a surge of interest in its wines in the region. The long-term plan includes expanding the Wines of Hungary campaign into other APAC markets and beyond, with a focus on Japan, where there is a growing appreciation for niche and premium wines.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Pál Rókusfalvy, government commissioner for Hungary’s National Wine Marketing Board, explains the strategy behind the country’s latest campaigns to drive growth in two of Asia’s key markets. “Korea and China are two of the most exciting and promising wine markets in Asia. Both show a rising interest in premium and unique wine experiences, driven by expanding middle classes and evolving consumer tastes. “Consumers are becoming more knowledgeable and curious about wine, creating opportunities for high-quality wine producing countries like Hungary to shine. “The scale of China’s market, paired with its curiosity for premium and boutique wines, presents an exciting frontier for Hungarian wines. “In Korea, while the market is smaller, it is highly sophisticated. Korean consumers are discerning, and they place a high value on quality as well as authenticity.” “Storytelling is central to our approach — we want consumers to understand the rich history, diverse terroirs, and indigenous ...

Source: Thedrinkbusiness