The article discusses the resilience and adaptability of Scotland's red meat sector, particularly Scotch Beef and Scotch Lamb, in overcoming Brexit-related challenges and thriving in international markets. Despite trading complexities with the EU, Scottish exporters have successfully tapped into tight EU beef and lamb markets, with significant export revenues from countries like France, Italy, and The Netherlands. Non-EU markets such as Switzerland and Hong Kong also contribute to the sector's success. The article highlights the role of SIAL Paris in promoting Scottish red meat's premium quality globally, strengthening partnerships, and expanding market presence.