Quality and Internationalization: Strategies for commercial success of Brazilian mango
신선 망고
과일
브라질
Market & Price Trends
Innovation & Technology
게시됨 2024년 3월 28일
Tridge 요약
The Brazilian mango industry has achieved a historic high in exports in 2023, generating nearly 315 million dollars, a significant increase from the previous record in 2021. This growth is attributed to the industry's focus on quality, internationalization, and the expansion of mango varieties appealing to international markets, especially in North America, Europe, and Asia. Despite facing challenges such as high costs and low sales prices, the industry remains optimistic, aiming to produce higher brix degree fruits and promoting fibre-free varieties like Kent and Keitt. Efforts to create a native quality mark for Brazilian mango and initiatives in environmental management are enhancing the global competitiveness of Brazilian mangoes. The National Mango Board's marketing programs in the United States have also played a crucial role in increasing demand for mangoes, contributing to the sector's success.
주의 사항: 위의 요약은 최신 LLM 모델로 생성하였으며, 정보 제공의 목적으로만 사용됩니다. 정확한 정보와 맥락을 확인하려면 원본 기사를 참조하는 것이 좋습니다.
원본 콘텐츠
By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) The Brazilian mango enjoys a magnificent commercial position in international markets due to its successful strategy based on quality and internationalization. To learn more about the growth of this industry, we have learned the opinion of agronomist Ana Emília Medeiros, manager of the firm Agrobras, a family business dedicated to mango and table grapes, located in the São Francisco Valley in Petrolina (Brazil). ). According to Ana Emília Medeiros, “the Brazilian sector, as in general, has gone through great difficulties in the last three years. We were working with very high prices for imported fertilizers, packaging and freight prices were also very high, and we had very low sales prices for the United States and European markets. So this year is very important for the Brazilian mango, because for the first time, we are having space and very good prices. “We are very happy, it is our year of mango ...