Peru and Bolivia are the leading producers of quinoa, a superfood harvested in over 70 countries. However, as more countries like Canada and the US start cultivating quinoa, the market is becoming more competitive. To maintain its leadership, Peru plans to differentiate itself by promoting special quinoa varieties and focusing on climate change resistance. The country has a diverse range of 2,800 accessions and is projecting a 10% growth in exports this year, despite a slight drop in prices due to increased global supply.