Quinoa producing countries are on the rise, what Peru should do to differentiate itself

For several years, quinoa crops are no longer exclusive to Andean countries such as Peru, Bolivia or Ecuador. As these cultivated areas expand on other continents, the market for this grain exports will become increasingly competitive. What should Peru do to maintain its leadership? According to the Food and Agriculture Organization of the United Nations (FAO), this grain is harvested in more than 70 countries. Peru and Bolivia concentrate around 75% of world production, in addition to being the first and second world exporters of this superfood, respectively. Meanwhile, Ecuador produces 2% and the remaining 23% is distributed between Canada, the United States, the Autonomous Region of Tibet (China), France, England, Sweden, Denmark, Holland, Italy, India, Kenya, among other countries. Naturally, the countries that have ventured into the sowing of quinoa will gradually expand their cultivated hectares, which will increase the competitiveness of the global market in the following ...