Quinoa, a nutrient-dense, gluten-free 'super-food', has gained popularity in Italy and globally, with a surge in cultivation. Originating in the Chenopodiaceae family, it is adaptable to extreme conditions. In 2018, global cultivation areas saw a 66% increase, with Peru and Bolivia being the primary producers, accounting for 98% of the total. The University of Florence has introduced the 'Quipu' variety, which is tolerant to drought and cold, and is now seeking plant rights protection. This variety, suitable for both food and nutraceutical markets, is being cultivated in central-northern Italy and has caught the interest of seed companies.