Peru is expanding its agricultural portfolio by introducing raspberry cultivation across several regions, with a focus on the 'Heritage' and other varieties such as Driscoll and Consorcio-UC. The country plans to specialize in the frozen raspberry industry for both domestic and international markets, particularly taking advantage of the counter-seasonal production in the Northern Hemisphere. Additionally, Peru aims to explore opportunities in value-added products like juices, as well as applications in the nutraceutical and medicine sectors, leveraging the high market demand and prices for raspberries.