Australia: Rebuilding momentum in the China market

Published 2024년 10월 29일

Tridge summary

Since the removal of import duties on Australian bottled wine in China in March 2024, exports have experienced a significant surge, with the value increasing from $8 million to $612 million within a year and volume increasing from 1 million liters to 59 million liters. Despite this, the oversupply of red wine grapes in warm inland regions persists. The market is dominated by the top ten exporters, with premium wines making a comeback, particularly in the fine dining segment and e-commerce platforms. Younger consumers are driving growth in imported premium wines, while there is also increasing interest in no and low alcohol wines. The future of Australian wine in China looks promising, with plans for continued trade engagement and market diversification across Asia.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Opportunities and trends for Australian wine producers Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China. In the 12 months ended September 2024, the value of Australian wine exports to mainland China increased from $8 million to $612 million, while volume increased from 1 million litres to 59 million litres. Although the September quarter was smaller than the June quarter in both volume and value, it was still significant – totalling 27 million litres worth $214 million (see Figure 1 for the monthly export values). Australian exports are now roughly half the peak recorded in 2020, just prior to the imposition of the import duties. It’s important to note that shipments in the first six months likely represent re-stocking of Australian wine ...

Source: WineAustralia