In Poland, the wholesale strawberry market is currently facing a significant downturn, with prices hitting record lows, ranging between PLN 8.00-10.00/kg, a situation reminiscent of 2019. This price drop is attributed to a mix of factors including high production volumes, reduced demand, adverse weather conditions impacting crop quality and quantity, and increased competition among producers from various countries such as Spain, Greece, and Albania. While consumers stand to benefit from the lower prices, this trend poses a challenge for producers and traders by potentially diminishing their revenues. The FruitVeB Hungarian Vegetable and Fruit Trade Organization and Product Council emphasizes the importance of closely monitoring these market trends to gauge their implications on future production and trade dynamics.