The article highlights the dynamic of ivasi (sardine) fishing in Russia, with a focus on both domestic and international markets. It reveals that approximately 30% of the total catch is processed into value-added products such as canned, preserved, salted, and smoked forms for domestic consumption and omega-3 supplements. Despite rising production costs, prices for frozen ivasi sardines remain stable. Small-sized ivasi is also exported for the production of fishmeal and fat, primarily for aquaculture, with demand coming from countries like China, South Korea, Thailand, Japan, and Vietnam. There has been a significant increase in ivasi exports to China in the first half of 2024, and the potential for ivasi supplies to grow to 536 thousand tons by 2030.