The removal of the minimum export price for basmati will make Indian rice competitive

By Animesh Deb “The removal of MEP on basmati rice is a pivotal move, expected to significantly benefit both farmers and exporters. For farmers, this change is projected to increase paddy prices by 7-10 per cent, providing them with better income as the price floor that capped export prices is now lifted,” said Akshay Gupta, Head, Bulk Exports, KRBL Limited, which sells popular basmati rice under ‘India Gate’ brand. For exporters, the absence of MEP allows more flexible pricing, making Indian basmati rice more competitive globally, Gupta told ANI. “With the removal of MEP, Indian exporters are now well-positioned to offer basmati rice at more competitive prices globally,” Gupta added. “We’re also seeing rising interest from emerging markets in Africa and Southeast Asia, where consumers are drawn to basmati’s premium appeal at a more affordable price point,” KRBL’s Gupta added. India is the leading exporter and grower of basmati rice to the global market, followed by neighbouring ...