Research: Use of WhatsApp in agribusiness grows 291%

Digitalization is advancing rapidly in the Brazilian countryside, and communication via apps has become an essential tool for agribusiness. A recent survey showed that WhatsApp has become the main channel of contact between producers, customers, and suppliers, reflecting the technological transformation affecting the sector across the country. According to research by Poli Digital, a Goiania-based company specializing in channel automation, the volume of messages exchanged by agribusiness clients grew by 291% between May 2023 and May 2025. The monthly average of interactions increased from 7,755 to 27,848, a leap that confirms the app's importance in commercial relationships and sales support. "Communication via WhatsApp is now a strategic input for agribusiness. It connects producers, customers, and suppliers instantly, generates relationships, and boosts sales," says Alberto Filho, CEO of Poli Digital. "With the increasingly intense digitalization of the countryside, it has ...