Retail sales of wine: Italian large-scale retail trade update for 2023

The Italian wine market in large-scale distribution reaches its historic maximum in value in 2023 at 3020 million euros, +2.5%, for the first time in many years with a very similar trend again for still wines and sparkling wines (including Champagne ). In value it is 7.4 million hectolitres, down 3.2% compared to last year with a further "step" of normalization compared to the Covid era. These are the big numbers that Circana provided us in its quarterly update. The last quarter was a little less positive than the previous ones, also due to the structure of demand, more oriented towards red wines which grow less than rosé and white wines, and despite the greater weight of sparkling wines, which as we were saying do not have shone (+1% for Italians, -8% for Champagne in the fourth quarter, even worse than still wine which instead grew by 1.8%). The price (and mix) effect remains very powerful also in 2023, +5.6%, bringing the average price per liter to 3.7 euros, i.e. 16% above ...