Reversal of tariffs cheers coffee exporters

The reversal of the 40% tariffs on Brazilian coffee in the United States has changed the landscape for the trade of the product. After months of negotiations, the Council of Brazilian Coffee Exporters began to celebrate the withdrawal of the measure announced following the modification of Executive Order 14.323. The entity states that the result was only possible thanks to the articulation between governments, the support of its members, and the dialogue with American representatives from the industry and the coffee sector. The process included constant dialogues, technical meetings, and the sending of official documents to expose impacts on the consumer market and the supply of roasters in the U.S. "It is important to remember that, on July 9, 2025, in a letter sent to Brazilian President Luiz Inácio Lula da Silva, President Donald Trump gathered various commercial and political allegations to justify the 50% taxation on Brazilian products (10% reciprocal tariff, added to 40% ...