In April, Vietnam's rice exports experienced a significant increase of 31.7%, reaching 700,000 tons and generating $362 million in revenue, primarily due to a suspension of exports last year. Despite this, the total rice exports in the first four months of the year saw a decrease of 10.8%, with a value of $1.01 billion, as the average export price of rice fell by 6.2% to $518 per ton. This decline is largely attributed to a decrease in white rice exports to the Asian market, with the export of higher-priced fragrant and sticky rice increasing. However, the shift to higher-priced rice varieties has led to a surplus, and the export of sticky rice to China needs to be reconsidered. Additionally, the export prices of sticky and fragrant rice in Vietnam are lower than international standards, indicating room for improvement. The article highlights the need for strategic adjustments in rice export strategies to meet market demands and improve export values.