Thailand: Rice exports targeted on visit to the US

Published 2024년 1월 19일

Tridge summary

Commerce Minister Phumtham Wechayachai aims to increase rice and food product exports to the US by 1.75 billion baht, focusing on the western US where there is a large Thai and Asian community with high purchasing power. He plans to meet with major importers and conduct in-store promotions and sign a memorandum of understanding for Thai rice sales. Additionally, the ministry is looking to expand distribution channels for small and medium-sized Thai entrepreneurs who want to enter the US market.

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Original content

Commerce Minister Phumtham Wechayachai is committed to exploring opportunities in the US for premium rice and food products, aiming to increase exports of rice and food products by 1.75 billion baht during his trip to the nation. In Los Angeles to promote trade and expand the network of partners in the US market, Mr Phumtham said the country is Thailand's second-largest trading partner and the biggest importer of Thai hom mali fragrant rice with 605,170 tonnes. According to Mr Phumtham, the US is a target market for accelerating exports, particularly the western portion where there is a large Thai and Asian community with high purchasing power. On Jan 18-19 he is scheduled to meet US business owners and major importers such as Golden Star Trading Inc, Ralphs Fresh Fare, United Natural Foods Inc, LAX-C Inc, and Overhill Farm Inc. The ministry is also conducting in-store promotions for Thai hom mali rice products, in addition to the signing of a memorandum of understanding for Thai ...

Source: Bangkokpost