The Chilean table grape season has commenced with high prices and positive market reception in the United States. Exportadora RIOblanco is capitalizing on this opportunity, strategically offering new grape varieties to stand out in the market. The company is experiencing a smooth start to the harvest, with a strong supply of vigorous vines and healthy fruit. However, the industry faces challenges such as labor competition from the cherry sector and unpredictable weather. The System Approach is proving to be a valuable tool for maintaining fruit quality and avoiding methyl bromide fumigation. Despite these challenges, there is optimism for a good season with high demand for quality produce.