The article explains the increase in dairy product prices in Russia, attributing it to market factors such as increased production costs. These costs have risen for labor, feed, energy resources, and equipment maintenance. Other factors contributing to the price increase include the Central Bank's key rate rise and credit resource increases. Despite these higher production costs, the prices are not rising as fast as the production costs. The National Union of Milk Producers (Soyuzmoloko) expects market stabilization as the supply-demand balance is restored. The industry's strategy is to increase raw milk production to meet domestic demand and explore export opportunities by building new farms and modernizing existing ones. This requires affordable loans and stable state support.