The traditional agricultural fair in Argentina, Expo Rural 2024, will feature gaucho buffalo breeders and a whole carcass roast on July 23. The event, held at La Rural since 1878, is one of the most important in Latin America. Raphael Gonçalves, vice president of the Gaucha Association of Buffalo Breeders, sees it as a symbol of South American livestock farming. Buffalo meat, known for its tenderness and lower fat content compared to bovine meat, is becoming more popular in Argentina, particularly in humid regions like Corrientes, Entre Ríos, and Chaco. The roast at Expo Rural is expected to further promote buffalo meat and challenge misconceptions about it.