After five years of negotiations, the European Union (EU) and Australia are at an impasse over a proposed free trade deal due to the EU's insistence on protecting over 400 product names, including cheeses, wines, and charcuterie, under controlled designs of origin (AOC). The dispute has led to threats from Australia to withdraw from the deal, with their cheese, wine, and charcuterie producers refusing to accept the EU's restrictions. Despite potential benefits like reduced customs duties on agricultural exports, Australia is resisting, arguing that it should be allowed to use these protected product names. Negotiations are still ongoing, with Australia seeking to reduce customs duties to reduce its dependence on certain countries, particularly Russia, while the EU is using the opportunity to protect its product names and reduce reliance on imports.