A group of 35 health organizations and children's advocacy groups in the UK, including Sustain, the Food Foundation, the Obesity Health Alliance, British Heart Foundation, Bite Back, Diabetes UK, and the Royal Society for Public Health, have written to the new Labour government, urging it to prioritize healthier food options and better support for dietary requirements. The letter, part of the "Recipe for Change" campaign, follows the failure of the previous Conservative government to reduce sugar in product ranges, despite promises. The group is advocating for increased government regulation of the food industry, financial incentives, and a extension of the sugary drinks tax to other unhealthy foods, with proceeds supporting children’s food and health initiatives. They argue that such measures could prevent up to 2 million cases of diet-related illness and generate up to £77.9 billion in economic benefits over 25 years.