A recent report by Rabobank highlights the growing global demand for pulses, with the market experiencing a 29% growth since 2015 and projected to reach 21 million tonnes by 2024, which is 20% of the global pulse production. The surge in demand is primarily driven by emerging markets where pulses are a crucial protein source and developed countries incorporating them into plant-based meat and dairy alternatives. Despite this growth, the pulse market remains fragmented and requires improved market transparency to attract investment, meet demand, and increase trade volumes. The trade landscape is seeing changes with new key players emerging, such as Russia, Argentina, Turkey, and Egypt. However, the pulse industry continues to face barriers to entry, remaining a niche market compared to grains.