Russian seeds need quality marketing

An important step in the transition to Russian seeds is to convey the value of this transition to the end consumer — agricultural producers, said Mark Gekht, Managing Partner of the Ruseed breeding and seed company, during a press conference dedicated to the results of the Russian Field 2024 forum. According to him, this requires close cooperation with breeders, farmers, and processors, and the use of various sales channels. “We understand perfectly well that today 95% of all sales on the market are carried out on offline platforms. But it is important to experiment, to attract new promotion methods, including online stores, marketplaces, to work on the quality of the product, on the expertise of sales managers and consultants,” Gekht listed. It is necessary to apply all foreign practices to our outstanding selection as soon as possible, he emphasized. "We are currently seeing very positive dynamics in import substitution, and I hope that we will not slow down, and will even meet ...