Rwanda strikes deal to protect forests and secure European coffee markets

Published 2024년 4월 18일

Tridge summary

In response to the upcoming European Union Deforestation Regulation (EUDR) set to take effect in December 2024, Rwanda's National Agricultural Export Development Board (NAEB) has joined forces with JDE Peet’s and Enveritas. This partnership aims to ensure that Rwandan coffee continues to be accessible to European markets by preventing exports from lands deforested after 2020. Through the use of advanced technologies such as high-resolution satellite imagery and machine learning, along with on-the-ground verification, the collaboration seeks to protect local forests and the livelihoods of nearly 400,000 smallholder coffee farmers in Rwanda. JDE Peet’s has also committed to restoring any land that was deforested for coffee farming, promoting responsible cultivation practices and safeguarding the incomes of farmers.

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Original content

A new deal has been struck by Rwanda’s National Agricultural Export Development Board (NAEB) and JDE Peet’s to safeguard local forests while ensuring continued access to European markets for smallholder coffee farmers. The upcoming European Union Deforestation Regulation (EUDR), effective December 2024, will prohibit the export of coffee cultivated on land deforested after 2020. In response to this regulation, NAEB, JDE Peet’s, and Enveritas have committed to collaboratively address any coffee production that violates the new mandate. “The new regulation presents Rwanda with a formidable challenge, and it’s imperative that we rise to meet it in the coming months,” stated Claude Bizimana, CEO of NAEB. “Rwandan smallholder coffee farmers rely on the lucrative European markets for their livelihoods, and it’s essential that we take action to safeguard their income. Enveritas’ innovative use of artificial intelligence (AI) and on-the-ground verification marks a significant breakthrough ...

Source: Smart Farmer Kenya