The Association of Saffron Producers in Bulgaria is working to enhance the cultivation and production of saffron, a costly crop with potential for high profit. The association is leveraging its resources to improve the industry's business environment, establish a legislative framework for saffron cultivation, and secure subsidies for its growth. They are also developing a manual on saffron cultivation and assisting members in obtaining quality planting materials. The ultimate goal is to increase saffron's presence in the Bulgarian and global markets, highlighting its culinary and health benefits, as well as its potential in the cosmetics industry.