Sales of lard in Russia increased by almost a quarter

According to the research company NTech, sales of lard and bacon are growing at an accelerated pace: by 21.5% in physical terms and by 6.1% in monetary terms in the first three quarters of 2024 compared to the same period in 2023. For comparison: for cooked sausages in the same period, the dynamics were 12.1% and 0.8%, for sausages - 12.9% and 1.7%, respectively. Such positive dynamics of lard and bacon is due to the fact that this group of products of the chain was developed through its own brands, according to NTech. The share of private labels in the "Lard, bacon" group is 40% in monetary terms and 39% in physical terms, while in the category of meat gastronomy as a whole - 12% and 13%, respectively. True, the share of lard and bacon in the category of meat gastronomy is not so significant: only 0.9% in kind and 1.3% in monetary terms. NTech Analytics Director Leonid Ardalionov notes that in Russia, mainly meat and bacon breeds are grown, for which the yield of back fat (from ...