The UAE is already a major market for New Zealand's beef and lamb exports, importing $47 million worth of meat products annually. A free trade deal between the two countries is expected to further boost these exports, particularly high-value chilled beef. The UAE is one of the richest economies in the world and there is growing demand for high-quality, safe, sustainable, and nutritious products. Trade negotiations between New Zealand and the UAE for a Comprehensive Economic Partnership Agreement (CEPA) have recently commenced in Dubai.