Reports indicate that many Moroccan farmers have suspended fruit picking due to significant disagreements with exporters over purchase prices. Farmers hope to maintain the previous season's purchase prices, but exporters state that they cannot bear the same costs given the sharp drop in European prices. The standoff between the two parties has led to a large-scale halt in the export chain, with the exception of a few large companies that still maintain shipments due to their own packaging and transportation systems, while the vast majority of independent farmers are in a wait-and-see stance. Meanwhile, low-priced avocados from Peru, Chile, Colombia, and Israel are flooding the European market, causing a surge in supply and a continued decline in prices. Several industry insiders describe the current European market as "completely saturated," making it difficult to absorb additional supply, a situation that has directly compressed the sales space for Moroccan avocados. It is reported that European avocado prices have fallen for the third consecutive year. This summer, the wholesale price of a 4-kilogram batch of avocados dropped from approximately 12 euros last year to around 8.5 euros. Despite Morocco's continuous expansion in planting area and production, and record highs in export volume, the industry's earnings are clearly under pressure due to the global oversupply and increased competition. The report points out that the current market environment is particularly severe for small and medium-sized Moroccan farmers. If supply from Europe and the main production areas in the Americas remains high and prices continue to fall, and if Morocco fails to make timely adjustments in terms of price, market diversification, or product positioning, it is unlikely that the country's avocado export business will recover to normal levels in the short term.