Saudi Arabia mandates renaming Arabic coffee to Saudi coffee

Published 2024년 6월 28일

Tridge summary

The Saudi Arabia Consumer Protection Association has announced a new directive from the Ministry of Commerce requiring all restaurants, cafes, and coffee roasters in the kingdom to rename Arabic coffee as 'Saudi coffee' to honor the country's cultural heritage. Violations of this directive could result in fines, though the amount has not been specified. Establishments have been urged to update their menus and product descriptions accordingly. The Federation of Saudi Chambers has also circulated a memo to mandate the use of 'Saudi Coffee' in product lists and to avoid using 'Arabic Coffee' as a trade name or trademark.

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Original content

Dubai: The Consumer Protection Association in Saudi Arabia has declared that not renaming Arabic coffee to “Saudi coffee” constitutes a violation. The move, which aims to preserve cultural heritage, follows a directive from the Ministry of Commerce, which has instructed all restaurants, cafes, and coffee roasters across the Kingdom to adopt the new nomenclature for this popular beverage. Violations of this directive could lead to fines, although the exact amount of these fines has not been specified. The change is part of Saudi efforts to honour its deep-rooted connection to this traditional drink. The Ministry urged establishments to update their menus and product descriptions to reflect the name “Saudi coffee” instead of the widely used ...

Source: Gulfnews