Saudi Arabia potential attracts British lamb and dairy exporters

Exporters from both sectors have joined us at the Saudi Food Show in Riyadh from 21−23 May. The show is Saudi Arabia’s leading event for food and beverage sourcing. It provides UK lamb and dairy exporters with the opportunity to meet key buyers from across the Middle East region. Dr Awal Fuseini, AHDB Senior Halal Manager, said: Last year, our research revealed that adapting to consumer buying behaviour could present opportunities for British beef and lamb exporters in the Middle East. The research explored consumer buying behaviour for red meat across the region, including Saudi Arabia. Dr Fuseini added: Saudi ...