EU: Mastering challenges in wine growing together

Published 2024년 12월 11일

Tridge summary

Rhineland-Palatinate's Minister of Viticulture, Daniela Schmitt, has convened a high-level meeting to address the wine industry's challenges, such as oversupply and declining sales, through discussions on measures at EU, federal, and state levels. The meeting also focused on strategies to boost wine sales and was attended by key industry representatives. The state has already implemented measures like strengthening wine marketing and increasing funding for joint advertising, aiming to open new sales markets and boost sales figures. Additionally, the article highlights the efforts of the High Level Group for the wine sector in the EU and the positive market performance of Rhineland-Palatinate wineries despite the overall market difficulties.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

12/11/2024 | 3:45 p.m. | ID: 40473 | Department: Agriculture | Viticulture Mainz (agrar-PR) - The Rhineland-Palatinate Minister of Viticulture, Daniela Schmitt, has invited leading representatives of the viticulture industry to the Ministry in Mainz for a top-level discussion on viticulture and exchanged views on measures to support the wine industry. The background to this is the current challenges facing the industry, in particular the oversupply of wine and the declining sales of wine worldwide, also due to changes in consumer behavior. "The close exchange with the wine industry is particularly important to me. At the top-level discussion, we exchanged views on important measures at EU, federal and state level, captured the mood and agreed on further possible steps. We have already implemented some measures to strengthen wine sales and curb the oversupply of wine in close cooperation with the industry in Rhineland-Palatinate. Other things need to be taken to Berlin and ...

Source: Agrar