Scottish salmon sales have reached over £1.2 billion, accounting for 28 percent of all fish bought in the UK. The industry saw year-on-year growth, with salmon sales outpacing a 4.8 percent rise in all fish. Smoked salmon makes up over a quarter of salmon sales and demand is expected to rise during the festive season. Exports of Scottish salmon are on track for a record-breaking year, with international sales up 11 percent to £191 million in the third quarter.