Seogwipo City is championing the cultivation of the 'Gamhwang' gold kiwi variety as an alternative income source to tangerines in the Seongsan area, starting from 2020. This initiative, aimed at stabilizing farm incomes and addressing the overproduction of winter vegetables, involves a collaboration between the local government, the Seongsan Ilchulbong Agricultural Cooperative, and the Dongbu Agricultural Technology Center. They are focusing on facility support, distribution, and product distribution. With a 1 billion won investment this year supporting 4 farms and 1.3ha, the project aims to expand to 50ha by 2029. Currently, 30 farms over 11ha are participating. The cultivation of the royalty-free, high-quality 'Gamhwang' kiwi is expected to significantly enhance farm incomes and diversify the region's fruit industry.