Seven in ten Indian consumers crave more flavour adventure in the sweet bakery category

Published 2023년 5월 26일

Tridge summary

Recent Mintel research reveals a strong desire among Indian consumers for more flavor diversity in sweet bakery products, with 70% finding current offerings uninteresting. The market has seen a lack of flavor innovation, especially compared to the UK. Classic flavors like chocolate and vanilla continue to dominate, but pistachio has surged in popularity across Asia-Pacific. The study also highlights a preference for seasonal flavors and ready-to-bake products, particularly among younger demographics and city dwellers. Additionally, there is a growing demand for healthier sweet bakery options, made with whole wheat flour, all-natural ingredients, and nuts, especially in metropolitan and Tier 1 cities.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

MUMBAI, India – New research from Mintel shows that Indian consumers are yearning for a heightened level of flavour adventure from sweet bakery products, with 70% of consumers agreeing that the usual offerings in the category are becoming boring. Compared to more mature sweet bakery markets, flavour innovations in India remain limited. For example, between December 2019 to November 2022, the number of individual flavours in sweet bakery launches in the UK was more than fivefold compared to India during the same period, according to Mintel Global New Products Database. India’s launch activity in the category continues to focus on classic favourites like chocolate and vanilla. These two flavours also continue to dominate the category with chocolate accounting for 32% of the total launches and vanilla contributing 14% between January 2022 to December 2022. On a broader scale across the Asia-Pacific region, pistachio has witnessed an exponential rise as a flavour in the sweet bakery ...

Source: Comunicaffe