Shanting District in Zaozhuang City, China, is using modern agriculture and the production of high-quality fruit to alleviate poverty. The district has developed a total of 480,000 mu of high-quality fruit land and has received 129 'three products and one standard' certification for agricultural products. The 'Shanting Digua Jujube' was approved for geographical indication certification mark in June 2019. The district is also exploring a way to unify standards and build a unified brand for 'sweet jujube', a new type of health food made from sweet potatoes. The Zaozhuang City Market Supervision Bureau is organizing scattered farmers for unified production and management, and building a high-quality product label. The 'company + base + cooperative + farmers' model is providing poor households with a stable income and helping them achieve poverty alleviation.