A study conducted by researchers from the Hebrew University and Wageningen University and Research has revealed the factors influencing vaccination intentions among Israeli dairy farmers for five diseases affecting dairy cattle. The research, which received mixed responses from 340 farmers and their veterinarians, found that social pressure significantly impacts vaccination decisions, with varying levels of influence for different diseases. The study emphasizes the importance of improved communication between veterinarians and farmers to enhance voluntary vaccination programs, addressing the disconnect between veterinarians' recommendations and farmers' perceptions. The findings are crucial for developing more effective vaccination strategies to improve livestock health and productivity.