The article highlights the difficulties faced by lemon producers in Greece and Spain, primarily due to increased competition from imports from Turkey and South Africa, drought conditions, and rising production costs. Greek producers, such as Kostas Deligiannis and Dimitris Bourboulas, have seen a significant decline in lemon prices, with conventional lemons dropping from 90 cents to 40 cents per kilo and organic lemons from 84 cents to 57-60 cents per kilo. The drought has also compromised lemon quality, leading to issues like torn flesh. In Spain, despite overcoming initial microcarp problems, lemon production is anticipated to decrease by 30%, with prices falling to 14-15 cents per kilo due to imports. The article underscores the gap between low field prices and high retail prices, where consumers pay between 1.79 and 2.39 euros per kilo.