Shifts in Dutch dairy consumption

The Dutch buy less dairy products such as milk, buttermilk, custard and desserts in the supermarket. According to market research firm IRI, volume sales of these products decreased between 2016 and 2019 by percentages ranging from 6% to 25%. On the other hand, more yogurt, quark and long-life milk were sold for cappuccino. Bas Roelofs, director for the Netherlands at FrieslandCampina, acknowledges that the sales of various dairy products are under pressure in the Netherlands. He states that consumers have been given more choice in drinks. Consumers also appear to be more reluctant to buy dessert because of the added sugars. Sietse Orie of the Netherlands Nutrition Center states that consumers are inclined to use less animal food. That affects the sale of dairy. In addition, the range of vegetable protein drinks, such as soy and almond drinks, is growing. One brand benefiting from the plant-based trend is Alpro. ...